Blogging is a great platform for gathering and communicating information to a wide audience. It is also a great marketing tool for  businesses and can be beneficial.  Blogging creates traffic and with this it means that there will be a likelihood that the company will create and attract more customers.  In our current society, customers rely on the web to help make particular decisions before choosing a product or service.  Hence, it is relevant that companies blog because here they can provide useful information on its product and service, give current customers the opportunity to share their experiences with the product or service.  In addition, it's the opportunity to get feedback and correct anything that needs fixing as well as make enhancements.

Blogging is definitely a useful and beneficial tool for businesses and can give them an edge over competitors. Based on the aforementioned it can cost savings and is somewhat free advertising. It also helps to build customer trust and loyalty because they have this platform as a go to where they can learn and find useful information.